About Us

Welcome to Aroha, where love and play bring joy to children of all ages! We’re a rebranded toy store that evolved from Kiddi Craze, embracing a fresh new identity to better reflect our vision. With Aroha, we offer an extensive range of toys for every age group, from toddlers to teens. Our collection is designed to captivate and entertain, offering something for everyone to enjoy, whether it’s trendy new arrivals or toys that spark imagination.
As a proud parent, I’ve seen the wonder and excitement that toys can ignite in young hearts. Aroha was born out of that passion—a place where families can explore a carefully curated selection of toys designed to create unforgettable playtime memories.
Rooted in the UK, Aroha is a small business with big dreams. All our stock is held locally, ensuring top-notch quality and fast delivery, so you can shop confidently knowing you’ll receive toys that meet your expectations.
We’re thrilled to share the love and joy of Aroha with you and your family. Explore our wide variety of toys today, and let’s turn every playtime into a special moment!