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Continue shoppingRebranding Journey
A Fresh Chapter, Rooted in Passion
Kiddi Craze
At Kiddi Craze, we were proud to bring joy and unforgettable playtime experiences to children and families. As we grew, so did our aspirations—to connect more deeply with what makes playtime magical and embrace a name that truly reflects our values. That’s why we took the leap to rebrand as Aroha.
Why Aroha?
Aroha means “love,” and this name symbolizes everything our brand stands for—our passion for delivering toys that spark joy and inspire creativity. It represents the emotional connection we aim to nurture through every product we offer. By evolving into Aroha, we’ve embraced a new identity that feels modern, heartfelt, and perfectly aligned with our mission.
Honouring Our Legacy
We want to thank our amazing customers who supported Kiddi Craze and made it what it was. Your trust and love for our brand mean the world to us, and we’re excited to continue this journey with you as Aroha. Together, we’ll create even more cherished playtime memories.
Looking Ahead
While our name and look are new, our commitment remains the same. At Aroha, you’ll continue to find toys for children of all ages—from toddlers to teens—that deliver excitement, creativity, and happiness. As a small business rooted in the UK, we’re still here to offer the same top-quality products, held locally for fast and reliable delivery.
We look forward to bringing even more joy and unforgettable playtime moments to families for years to come.